Memorabilia refers to items that remind us of past events, capturing the essence of cherished memories.

In this campaign video for Svggest’s latest campaign, Memorabilia, we explore the journey of Reindeer 1.0, a backpack launched in 2018 to fulfill the needs of urban explorers, and its evolution into the signature Reindeer 2.0.

Reflecting on the importance of romanticizing the past to improve the future, Svggest introduces Reindeer Classic, blending nostalgic elements with modern improvements. Through the story of Rein, who rediscovers his old backpack and memories as he prepares for a new chapter in life, we highlight the emotional connection and lasting value of Svggest products.