The Rewrite The Classics campaign brings the timeless Puma Easy Rider back into the spotlight, blending its retro charm with modern aesthetics. Featuring Jefri Nichol, the video highlights a dynamic lifestyle that resonates with today’s youth.

With bold colors, playful transitions, and social media-inspired elements, the video emphasizes the versatility of the Easy Rider—seamlessly fitting both everyday moments and special occasions. Set to an energetic rhythm and crafted with a cinematic approach, this campaign re-establishes Puma Easy Rider as an enduring icon in contemporary culture.