Tennis has made its rounds back into one of Indonesia’s most popular sports. Exsport, a prominent Bandung-based brand, jumped on the bandwagon for the trend to produce sports bags. 

Through this campaign video, Love At The First Tennis, the idea is that the main character is playing for love of the game, rather than playing to win. In other words, playing on the court, challenging yourself, is the reason for still playing despite having the score of love.