This campaign video showcases Cardinal’s collaboration with Hari Merdeka, featuring Bintang Emon as the representative. Plotgasm developed the concept, directed the production, and handled the post-production, crafting powerful semiotics that portray a subject shackled by plastic media. Combined with a striking silhouette style, the visuals symbolize the silenced voices of the people.

Through this visual narrative, the campaign highlights the theme of reclaiming freedom, delivering a bold statement about breaking free from constraints and embracing independence.